Case Study

The bar mat that talks: moving the market with printable felt

The beauty of printable felts is their capacity to serve a practical purpose while promoting products or brands. That is why we were approached by a promotions company looking for a fabric that would make an effective bar mat yet display digitally printed images with crystal clarity.

The fabric had to be absorbent and washable, yet have a non-slip nitrile backing. The surface had to have excellent printing qualities but not be subject to pilling.

To date, printable felts have not met all these criteria successfully. Accordingly we have embarked on a development cycle that has yielded new levels of innovation. In phase 3 of the cycle we expect to achieve even more favourable anti-pilling qualities.

But even now the bar mats are being sold widely by breweries, department stores and promotional products companies.