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Case Study
Polishing
off the competition: a furniture wipe for the local market
A local manufacturer
saw market possibilities for a value for money furniture wipe manufactured
locally and approached us to produce one.
Furniture wipes
utilise a chemically bonded fabric impregnated with a special oil.
When applied on wood surfaces the wipe deposits a thin film of the
oil to reduce static and, thereby, dust build up.
Although not
an innovation in itself, this was the first time such products had
been manufactured locally. They have already won considerable share
of a market previously dominated by expensive imports.
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